Phat Farm Shoes There's nothing worse than trying to shop for teenagers! They insist on having all the "in" brands when it comes to clothing, which doesn't do my wallet any favors. The latest on the wish list is Phat Farm shoes. "They're the coolest!" he says. "Everybody loves them, and they're really durable and will last me the whole school year!" he says. I guess that means it's time for me to get busy shopping. I usually just head to the mall when one of my kids need something new, but because this was such a specific brand, I decided to look it up on the Internet first. I didn't feel like schlepping around from store to store without knowing if they even carried Phat Farm shoes or not. My first stop in my quest for a pair of Phat Farm shoes was the company's website, where I learned a bit about Russell Simmons. He's the hip-hop mogul who started Phat Farm shoes and has built it into a monstrously successful business. This guy does a little bit of everything -- sneakers, boots, hoodies, t-shirts, belts, jackets -- you name it, they probably make it. And the stuff is awesome! Simmons says the look he's after is a mix of "the urban aesthetics of the street and the preppy culture of the Ivy League." It's a pretty unique look that will separate you from the typical Abercrombie & Fitch crowd. Once I learned a bit more about the brand, I started looking for reputable websites that sell Phat Farm shoes at discount prices. There were actually quite a few of good stores that had very positive reviews from customers, so I simply picked one that I was familiar with. From there, I called my son over to the computer so he could browse through the wide selection of colors and sizes available on the site. He quickly found the pair he wanted, and we went ahead and placed the order. I must say that I was extremely pleased to see a helpful sizing chart right there on the site with detailed instructions on how to measure your feet to ensure that your new Phat Farm shoes fit properly. A great thing about buying Phat Farm shoes online is that all future purchases are going to be even easier than this first one. I already know which site to buy the footwear from and I know what size my son wears, so that will eliminate all the searching and measuring. From here on out, the only thing we have to do is choose a specific model and color, click a few buttons, and sit back to wait for the delivery. Now that's the kind of shoe shopping I can handle! Summary "They're the coolest!" he says "Everybody loves them, and they're really durable and will last me the whole school year!" he says I guess that means it's time for me to get busy shopping. I usually just head to the mall when one of my kids need something new, but because this was such a specific brand, I decided to look it up on the Internet first I didn't feel like schlepping around from store to store without knowing if they even carried Phat Farm shoes or not. Related Articles Youth Running Shoes Show Shopping Right Athletic Shoes Asics Shoes Related Sites